Internacionalizacion Tangible e Intangible, el caso de las PYMES Argentinas

Christian Keen

Resumen


Este artículo revisa los conceptos de internacionalización tangible e intangible utilizando datos de pequeñas y medianas empresas argentinas. Los hallazgos sugieren que los gerentes tienen que hacer un compromiso estratégico para mejorar y ampliar los recursos y capacidades de las empresas para lograr internacionalizarse en de largo plazo. Los resultados ofrecen evidencia de que convertirse en una empresa internacional no es sólo tener una presencia física en un mercado extranjero. Es importante adaptarse para competir en mercados internos que antes estaban protegido a mercados internos fuerte presencia de empresas internacionales. Además, los gerentes deben cambiar su enfoque de beneficios de corto plazo ya que la internacionalización es un proceso de largo plazo. Este artículo también contribuye al estudio de la internacionalización de las PYME ampliando el concepto de internacionalización con la inclusión de una perspectiva de largo plazo, donde la empresa puede ser internacional sin tener una presencia física en un mercado extranjero

Palabras clave


economías emergentes, internacionalización, estrategia, M16, M13

Citas


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